Brand, UX, Web Design. Vancouver, BC.
Complexity, Curated.
A breaking-culture archive, brand, and platform I run end to end — documenting jams from inside the circle, on ground I own.
Turning a dead-end favourite into a planning tool by adding activity-specific kit bags to the app's highest-intent moment.
Connecting Vancouver's design community through centralized event discovery, connection tracking, and a low-stakes place to gather.
Web and brand design for a collective I dance with. The work is better when you're part of what you're designing.
A productivity app for overthinkers — built around fewer choices and one screen that changes through the day.
About
For twenty years I was breakingbreak·ing: an improvised style of street dance rooted in hip-hop culture. You improvise live, in front of people, with no second takes, and you learn to cut everything down to the one move that lands.
A brief is the same problem. Too many good ideas fighting for the same small space, and the whole job is choosing what to cut. Gather everything, keep almost nothing, hold the one that reads.
Brands, products, the web. Strategy through launch.